Think of the “Electric Slide,” “Macarena,” “Cupid Shuffle” – standards at bat mitzvahs and weddings, moves many of us know so well we can perform them without thinking.
The ‘Wednesday’ dance has become a shared ritualĪnother thing the “Wednesday” dance has on its side – the human tendency to learn a dance for social currency. “The ‘Wednesday’ dance had an advantage in this sense because the dance and ‘The Addams Family’ legacy originated outside of TikTok from the start.” “To have a longer shelf life, TikTok trends have to make that leap to a cultural trend, beyond the borders of TikTok,” she said.
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Look at the Corn Kid: He appeared in a YouTube series singing the praises of the cob, then clips of his appearance went viral on TikTok and he’s since gone on to work with Chipotle, Green Giant and the state of South Dakota, promoting corn offline. The viral trends that remain in the cultural conversation the longest typically don’t remain only on their platform of origin, Drenten said. This prompted some to condemn the production for failing to follow proper Covid-19 prevention protocols on set – but still, “Wednesday” continued to make waves. “I’m not a dancer and I’m sure that’s obvious,” Ortega told NME.īut Ortega’s dedication has inspired outrage, too – she told NME she filmed some of the dance while waiting on Covid-19 test results, which later came back positive. What’s more, Ortega has admitted that she’s not a trained dancer, making her routine perhaps even more inviting to non-dancers who found the routine on TikTok, Drenten said. The Cramps soundtracked Wednesday's dance in her titular Netflix series.
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She counted among her influences Bob Fosse, Siouxsie Sioux and ’80s goth dance clubs (she also likely sneaked in some references to “The Addams Family” TV series from the ’60s). Ortega, playing a teenaged Wednesday with her pitch-black humor in tact, has said she choreographed the routine herself. Most of the scene’s lore was developed offscreen. The “Wednesday” dance scene only debuted a month ago, but it has a certain “mythology” to it already, said Jenna Drenten, associate professor of marketing at Loyola University Chicago who studies how users of TikTok and other digital platforms express their identities.
Here’s what lends the “Wednesday” dance its supernatural staying power. Wednesday Addams would likely be mortified if she knew her moves had become, shudder, mainstream, but her dance just won’t die – and that, she just might enjoy. Its online popularity rocketed Lady Gaga’s “Bloody Mary” back onto charts more than a decade after the song’s release, and it was only featured in fan-made TikToks, not the show itself! “Wednesday” star Jenna Ortega’s admission that she choreographed the routine herself invited new fans – celebrities included – to give it a whirl and even infuse the routine with moves from their own cultures. Clips of the choreography inspired viewers to check out the series, making it one of the streamer’s most-watched shows ever (“Stranger Things,” who?). Something about that peculiar dance unlocked something weird within all of us, and it’s taken off quicker than a fire at Camp Chippewa. Certainly no one could mistake Wednesday’s dance for the latest TikTok trend, right? The dance is her, to be sure – lots of severe, stilted movements and cues from decades past. Her limbs, typically glued to her side, are flung about freely. Her eyes betray a rare, ghoulish passion.
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The brief scene makes up less than three minutes of the entire series, but it’s quickly become “Wednesday’s” most iconic moment for how free our kooky protagonist appears to feel. So when the spirit of dance possessed the typically morose teen at her school dance in the new Netflix series bearing her name, it caused an immediate stir, onscreen and off. The most stoic and deliberate member of the Addams Family, she rarely makes unnecessary movements, smiles and blinks included. Wednesday Addams doesn’t do anything by accident.
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